The problem of 'brand' facing the platform providers in the age of AI
It is easy to forecast that the majority of use a particular platform provider (Gmail, Slack, etc) will face in the next few years will be from non-UI-using AI agents. AI agents will open up (say) Gmail using OAuth, fiddle around reading/writing emails, changing settings, etc etc... all without using the traditional UI. So Gmail itself will become more of a process of AI, rather than a standalone application in its own right. In fact it's worse; once you've got 10,000 agents making autonomous decisions across your platform, you don't have a brand problem, you have a liability problem. I anticipate that someone will create an API-only email provider (for example). They won't have to spend the lifetimes creating/testing the UI. They can pour all their resources into creating only the required domain functionality, knowing that AI will essentially be the UI. This, of course, will destroy the brand which has required years/dollars$ to create and maintain. I can see these pl...